Joe Mellenbruch

I bring a journalist's curiosity and a marketer's instincts to content that helps brands connect with their audiences. My experience spans advertising, sponsorship activations, social media, video, thought leadership and strategic storytelling across a variety of channels and formats.

Featured Articles

Explore a featured selection of my work below.

Allianz Life • 6th August 2026

Internal displays, reinforcing Allianz Life employer brand

These assets ran on TV screens as part of an internal campaign to reinforce the Allianz Life employer brand, all while leveraging the company's sponsorship of the Olympic and Paralympic Movements.

Hormel Foods • 2nd February 2026

Ribbon Pepperoni Revolution

Inspired by the pizza stylings of Windsor, Ontario, Hormel Foodservice introduced Ribbon Pepperoni to streamline back-of-house prep while delivering bold flavor.

Allianz Life • 6th August 2026

Allianz Life banner ads for MNUFC.com

These ads are part of a series that run on the Minnesota United FC website throughout the 2026 season.

Hormel Foods • 2nd February 2026

Beyond the Blue Can

Around the world, people are exploring new ways to enjoy SPAM® products, proving that a familiar favorite — even an icon — can still appeal to modern audiences.

Hormel Foods • 2nd February 2026

Hometown Turkey Takeover

This holiday donation event united neighbors and volunteers in a heartfelt show of community spirit, as 5,000 JENNIE‑O® turkeys were handed out to local families.

Hormel Foods • 2nd February 2026

Innovation On Demand

A single retailer request sparked what is now the HORMEL GATHERINGS® brand, showing how Hormel Foods turns real‑world needs into breakthrough ideas.

Hormel Foods • 2nd February 2026

Curating Confidence

As charcuterie grows in popularity, the COLUMBUS® brand is helping both shoppers and retail teams feel confident exploring this flavorful tradition in fresh, accessible ways.

Allianz Life • 6th August 2026

Internal displays, reinforcing Allianz Life employer brand

These assets ran on TV screens as part of an internal campaign to reinforce the Allianz Life employer brand, all while leveraging the company's sponsorship of the Olympic and Paralympic Movements.

Allianz Life • 6th August 2026

Allianz Life banner ads for MNUFC.com

These ads are part of a series that run on the Minnesota United FC website throughout the 2026 season.

Hormel Foods • 2nd February 2026

All Ideas Are Welcome

At Hormel Foods, innovation starts anywhere. Team members share ideas freely, inspiring occasional product breakthroughs and a culture where every voice is heard.

Hormel Foods • 2nd February 2026

'He was the right guy for the job'

With Hormel Foods expanding in China, R&D ace Tony Muller was asked to bring his expertise overseas, helping local teams navigate growing complexity.

Hormel Foods • 2nd February 2026

Changing by Choice

From engineering to finance, John Hernandez’s career journey shows how Hormel Foods creates opportunities for people ready to build on every new step they take.

Hormel Foods • 2nd February 2026

Harmony in Motion

At Hormel Foods, Audrey Murphy strikes a balance between food‑safety excellence and her musical passions, creating the harmony that fuels her life.

Hormel Foods • 17th August 2023

SPAM® Responds to Maui Wildfires

PRESS RELEASE: Alongside Convoy of Hope, Hormel Foods mobilized five truckloads of SPAM® products to Maui, delivering essential support in the wake of the wildfires.

Hormel Foods • 1st November 2023

SPAM® Fans Unite to Support Maui

PRESS RELEASE: A limited‑edition SPAM® branded T‑shirt effort helped raise $160,000 for Aloha United Way’s Maui Fire Relief Fund.

Hormel Foods • 1st April 2024

SPAM® Brand Sends Aloha to Hawaii

PRESS RELEASE: Honoring its long-standing bond with the Hawaiian community, the SPAM® brand team unveils customized, limited-edition collectors can.

Hormel Foods • 2nd February 2026

Beyond the Blue Can

Around the world, people are exploring new ways to enjoy SPAM® products, proving that a familiar favorite — even an icon — can still appeal to modern audiences.

Hormel Foods • 2nd February 2026

Innovation at its Crunchiest

Hormel Foods acquired a long‑dormant CORN NUTS® line and revived it with fresh flavors, new insights and bold innovation that reignited consumer excitement.

Hormel Foods • 2nd February 2026

Curating Confidence

As charcuterie grows in popularity, the COLUMBUS® brand is helping both shoppers and retail teams feel confident exploring this flavorful tradition in fresh, accessible ways.

Hormel Foods • 2nd February 2026

Innovation On Demand

A single retailer request sparked what is now the HORMEL GATHERINGS® brand, showing how Hormel Foods turns real‑world needs into breakthrough ideas.

Hormel Foods • 26th September 2024

Bakin' Bacon Better

PRESS RELEASE: The makers of BLACK LABEL® Bacon introduce a first-of-its-kind convenience product: OVEN READY™ Thick Cut Bacon with Oven Safe Tray.

Rochester Post Bulletin • 16th December 2022

Backer Caps Career with Records Galore

Chatfield star RB Sam Backer, Minnesota’s second all-time leading rusher, is the 2022 Post Bulletin All-Area Football Player of the Year.

Rochester Post Bulletin • 8th November 2024

Late TD Breaks Goodhue Hearts

A season built on resilience ends in a blink for Goodhue, undone by a late touchdown strike that snatched away a Class 1A state quarterfinal win with under 30 seconds left.

Rochester Post Bulletin • 5th November 2022

Erickson Kicks Chatfield to State

After an injury cost him his junior year, Jacob Erickson returned as a senior and delivered the moment that ultimately propelled Chatfield back to the state tournament.

Rochester Post Bulletin • 2nd November 2024

LeRoy-Ostrander/LP rallies late to win Section 1, 9-Player championship

LeRoy‑Ostrander/Lyle‑Pacelli mounted a strong second‑half comeback to defeat defending state runner-up Kingsland in section championship game.

Hormel Foods • 11th July 2023

Hormel Foods a Destination for Innovators

PRESS RELEASE: Hormel Foods cracks the Fast Company "100 Best Workplaces for Innovators" list, a testament to the company's innovation-forward culture.

Hormel Foods • 2nd February 2026

Hometown Turkey Takeover

This holiday donation event united neighbors and volunteers in a heartfelt show of community spirit, as 5,000 JENNIE‑O® turkeys were handed out to local families.

Hormel Foods • 20th November 2023

Biden Pardons JENNIE-O® Turkeys

PRESS RELEASE: The JENNIE‑O® brand celebrates a long-held White House tradition as its turkeys, Liberty and Bell, are pardoned by President Joseph R. Biden.

Hormel Foods • 30th November 2023

Hormel Foods Hits 100 on Corporate Equality Index

PRESS RELEASE: Recognized for advancing LGBTQ+ workplace equality, Hormel Foods achieves a perfect score on the 2023–24 Corporate Equality Index.

Hormel Foods • 2nd February 2026

Meat Snack Mania

From Funky Nuts to thin‑cut jerky, Hormel Foods has steadily become a major force in China’s snack scene, winning over consumers with each new launch.

Hormel Foods • 2nd February 2026

Ribbon Pepperoni Revolution

Inspired by the pizza stylings of Windsor, Ontario, Hormel Foodservice introduced Ribbon Pepperoni to streamline back-of-house prep while delivering bold flavor.

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